SEO_How to Optimize Title Tag?

Of all the tags, Title tag is definitely the most important when used correctly. When calculating your web page's relevance to a search, most search engines consider the content of the title tag as one of the parameters and display that content in search engine results pages (SERP). Title tag therefore needs to be carefully constructed in such a way that it increases your website's position in the SERP, and it is attractive enough to encourage a
surfer to click on your link. Similar to writing your site content; write your Title tag for your audience first and the search engines second.

Have your keywords in the Title tag: Including the keywords in the Title tag increases the relevance of your web page, when someone searches the web with that keyword.

• Keep the Title tag short and readable: Search engines don't prefer long Title tags. In fact, Google prefers short Title tags. Because some search engines display Title tags in the search engine result pages, make them informative.
• Use different Title tags for different web pages in your site: Never give the same Title tag for all the web pages. The Title tag of a web page must be relevant for that page.
• Don't include your company name in the Title tag unless you think it will attract more users. Instead of your company name, you can consider a suitable keyword.
• Never keep the Title tag empty and never use irrelevant words in the Title tag.

Pay attention to writing your title tag. Don't ignore them, they are a powerful tool and must be used to their fullest advantage. The Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by all search engine algorithms. Also remember, each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that specific page in the Title tag, and the page will get a certain boost in the search engines. Yahoo and MSN Search are especially influenced by keyword-rich Title tags.