Sitemaps offer better coverage for your Custom Search Engine

Sitemaps offer better coverage for your Custom Search Engine
Tuesday, May 06, 2008 at 12:04 PM
Rajat Mukherjee, Group Product Manager, Search

If you're a webmaster or site owner, you realize the importance of providing high quality search on your site so that users easily find the right information.

We just announced today that AdSense for Search is now powered by Custom Search. Custom Search (a Google-powered search box that you can install on your website in minutes) helps your users quickly find what they're looking for. As a webmaster, Custom Search gives you advanced customization options to improve the accuracy of your site's search results. You can also choose to monetize your traffic with ads tuned to the topic of your site. If you don't want ads, you can use Custom Search Business Edition.

Now, we're also looking to index more of your site's content for inclusion in your Custom Search Engine (CSE) used for search on your site. We figure out what sites and URLs are included in your CSE, and -- if you've provided Sitemaps for the relevant sites -- we use that information to create a more comprehensive experience for your site's visitors. You don't have to do anything specific, besides submitting a Sitemap (via Webmaster Tools) for your site if you haven't already done so. Note that this change will not result in more pages indexed on Google.com and your search rankings on Google.com won't change. However, you will be able to get much better results coverage in your CSE.

Custom Search is built on top of the Google index. This means that all pages that are available on Google.com are also available to your search engine. We're now maintaining a CSE-specific index in addition to the Google.com index for enhancing the performance of search on your site. If you submit a Sitemap, it's likely that we will crawl those pages and include them in the additional index we build.

In order for us to index these additional pages, our crawlers must be able to crawl them. Your Sitemap will also help us identify the URLs that are important. Please ensure you are not blocking us from crawling any pages you want indexed. Improved index coverage is not instantaneous, as it takes some time for the pages to be crawled and indexed.

So what are you waiting for? Submit your Sitemap!

SEO-What are Google's design and technical guidelines?

Design and content guidelines
• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
• Make sure that your TITLE and ALT tags are descriptive and accurate.
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines
• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site.
• If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
• Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.
What are Google's quality guidelines?
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. If you believe that another site is abusing Google's quality guidelines, please report that site at http://www.google.com/contact/spamreport.html. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles
• Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Quality guidelines - specific guidelines
• Avoid hidden text or hidden links.
• Don't employ cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant words.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages that install viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
If a site doesn't meet our quality guidelines, it may be blocked from the index. If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and request reinclusion.
What is a WWW robot?
A robot is a program that automatically traverses the Web's hypertext structure by retrieving a document, and recursively retrieving all documents that are referenced.
Note that "recursive" here doesn't limit the definition to any specific traversal algorithm; even if a robot applies some heuristic to the selection and order of documents to visit and spaces out requests over a long space of time, it is still a robot.
Normal Web browsers are not robots, because they are operated by a human, and don't automatically retrieve referenced documents (other than inline images).
Web robots are sometimes referred to as Web Wanderers, Web Crawlers, or Spiders. These names are a bit misleading as they give the impression the software itself moves between sites like a virus; this not the case, a robot simply visits sites by requesting documents from them.
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What is an agent?
The word "agent" is used for lots of meanings in computing these days. Specifically:
Autonomous agents
are programs that do travel between sites, deciding themselves when to move and what to do. These can only travel between special servers and are currently not widespread in the Internet.
Intelligent agents
are programs that help users with things, such as choosing a product, or guiding a user through form filling, or even helping users find things. These have generally little to do with networking.
User-agent
is a technical name for programs that perform networking tasks for a user, such as Web User-agents like Netscape Navigator and Microsoft Internet Explorer, and Email User-agent like Qualcomm Eudora etc.
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What is a search engine?
A search engine is a program that searches through some dataset. In the context of the Web, the word "search engine" is most often used for search forms that search through databases of HTML documents gathered by a robot.
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SEO-White-Hat Search Engine Positioning Tactics

White-Hat Search Engine Positioning Tactics
Any search engine positioning tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine positioning tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.


White-Hat Search Engine Positioning Tactics:
Internal Linking
By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. Many sites use some form of script to enable fancy drop-down navigation, etc. Many of these scripts cannot be crawled by the search engines resulting in unindexed pages.
While many of these effects add visual appeal to a website, if you are using scripts or some other form of navigation that will hinder the spidering of your website it is important to add text links to the bottom of at least your homepage linking to all you main internal pages including a sitemap to your internal pages.
Reciprocal Linking
Exchanging links with other webmasters is a good way (not the best, but good) of attaining additional incoming links to your site. While the value of reciprocal links has declined a bit over the past year they certainly still do have their place.
A VERY important note is that if you do plan on building reciprocal links it is important to make sure that you do so intelligently. Random reciprocal link building in which you exchange links with any and virtually all sites that you can will not help you over the long run. Link only to sites that are related to yours and who's content your visitors will be interested in and preferably which contain the keywords that you want to target. Building relevancy through association is never a bad thing unless you're linking to bad neighborhoods (penalized industries and/or websites).
If you are planning or currently do undertake reciprocal link building you know how time consuming this process can be. An useful tool that can speed up the process is PRProwler. Essentially this tool allows you to find related sites with high PageRank, weeding out many of the sites that would simply be a waste of time to even visit. You can read more about PRProwler on our search engine positioning tools page.
Content Creation
Don't confuse "content creation" with doorway pages and the such. When we recommend content creation we are discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site.
The more content-rich your site is the more valuable it will appear to the search engines, your human visitors, and to other webmasters who will be far more likely to link to your website if they find you to be a solid resource on their subject.
Creating good content can be very time-consuming, however it will be well worth the effort in the long run. As an additional bonus, these new pages can be used to target additional keywords related to the topic of the page.
Writing For Others
You know more about your business that those around you so why not let everyone know? Whether it be in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.

Site Optimization
The manipulation of your content, wording, and site structure for the purpose of attaining high search engine positioning is the backbone of SEO and the search engine positioning industry. Everything from creating solid title and meta tags to tweaking the content to maximize it's search engine effectiveness is key to any successful optimization effort.
That said, it is of primary importance that the optimization of a website not detract from the message and quality of content contained within the site. There's no point in driving traffic to a site that is so poorly worded that it cannot possibly convey the desired message and which thus, cannot sell. Site optimization must always take into account the maintenance of the salability and solid message of the site while maximizing it's exposure on the search engines.
For additional information on site optimization tactics that work feel free to browse our search engine positioning articles.

SEO-Grey-Hat Search Engine Positioning Tactics

Grey-Hat Search Engine Positioning

The following tactics fall in the grey area between legitimate tactics and search engine spam. They include tactics such as cloaking, paid links, duplicate content and a number of others. Unless you are on the correct side of this equation these tactics are not recommended. Remember: even if the search engines cannot detect these tactics when they are used as spam, your competitors will undoubtedly be on the lookout and report your site to the engines in order to eliminate you from the competition.

It is definitely worth noting that, while it may be tempting to enlist grey-hat and black-hat search engine positioning tactics in order to rank well, doing so stands a very good chance of getting your website penalized. There are legitimate methods for ranking a website well on the search engines. It is highly recommended that webmasters and SEO's put in the extra time and effort to properly rank a website well, insuring that the site will not be penalized down the road or even banned from the search engines entirely.

Grey-Hat Search Engine Positioning Tactics:

Cloaking
There are times when cloaking is considered a legitimate tactic by users and search engines alike. Basically, if there is a logical reason why you should be allowed to present different information to the search engines than the visitor (if you have content behind a "members only" area for example) you are relatively safe. Even so, this tactic is very risky and it is recommended that you contact each search engine, present your reasoning, and allow them the opportunity to approve it's use.

Arguably, another example of a site legitimately using cloaking, is when the site is mainly image-based such as an art site. In this event, provided that the text used to represent the page accurately defines the page and image(s) on it, this could be considered a legitimate use of cloaking. As cloaking has often been abused, if other methods such as adding visible text to the page is possible it is recommended. If there are no other alternatives it is recommended that you contact the search engine prior to adding this tactic and explain your argument.

There is more information on cloaking on our black-hat search engine positioning tactics page.

Paid Links
The practice of purchasing link on websites solely for the increase in link-popularity that it can mean has grown steadily over the last year-or-so with link auction sites such as LinkAdage making this practice easier. (You can read more about LinkAdage on our search engine positioning resources page.

When links are purchased as pure advertising the practice is considered legitimate, while the practice of purchasing links only for the increase in link-popularity is considered an abuse and efforts will be made to either discount the links or penalize the site (usually the sellers though not always).

As a general rule, if you are purchasing links you should do so for the traffic that they will yield and consider any increase in link-popularity to be an "added bonus".

You can read more about purchasing links and where to do so on our search engine positioning resources page.

Duplicate Content
Due primarily to the increase in popularity of affiliate programs, duplicate content on the web has become an increasingly significant problem for both search engines and search engine users alike with the same or similar sitesdominating the top positions in the search engine results pages.

To address this problem many search engines have added filters that seek out pages with the same or very similar content and eliminate the duplicate. Even at times when the duplicate content is not detected by the search engines it is often reported by competitors and the site's rankings penalized.

There are times when duplicate content is considered legitimate by both search engines and visitors and that is on resource sites. A site that consists primarily as an index of articles on a specific subject-matter will not be penalized by posting articles that occur elsewhere on the net, though the weight it may be given as additional content will likely not be as high as a page of unique content.

If you find competitors using these tactics it is not unethical to report them to the search engines. You are helping yourself, the search engines, and the visitors by insuring that only legitimate companies, providing real information and content, appear at the top of the search engines.

SEO-Black-Hat Search Engine Positioning Tactics

Black-Hat Search Engine Positioning Tactics

WARNING !!!

These Tactics Are Considered Black-Hat For A Reason.
This Page Is To Note The Tactics That You Will Hear About From Other SEO's.
These Are Not Legitimate Tactics And While Some May Work In The Short Term.
They WILL Get Your Website Penalized And/Or Banned Eventually.

Constantly webmasters attempt to "trick" the search engines into ranking sites and pages based on illegitimate means. Whether this is through the use of doorway pages, hidden text, interlinking, keyword spamming or other means they are meant to only trick a search engine into placing a website high in the rankings. Because of this, sites using black-hat tactics tend to drop from these positions as fast as they climb (if they do climb at all).

The following tactics are not listed to help you "trick" the search engines but rather to warn you against these tactics should you hear they are used by other SEO's (this is not to say that all other search engine positioning experts use these tactics, just that some do and you should be warned against them).

Due to the sheer number of tricks and scripts used against search engines they could not possibly all be listed here. Below you will find only some of the most common black-hat tactics. Many SEO's and webmasters have simply modified the below tactics in hopes that the new technique will work. Truthfully they may, but not forever and probably not for long.

Black-Hat Search Engine Positioning Tactics:

Keyword Stuffing
This is probably one of the most commonly abused forms of search engine spam. Essentially this is when a webmaster or SEO places a large number of instances of the targeted keyword phrase in hopes that the search engine will read this as relevant. In order to offset the fact that this text generally reads horribly it will often be placed at the bottom of a page and in a very small font size. An additional tactic that is often associated with this practice is hidden text which is commented on below.

Hidden Text
Hidden text is text that is set at the same color as the background or very close to it. While the major search engines can easily detect text set to the same color as a background some webmasters will try to get around it by creating an image file the same color as the text and setting the image file as the background. While undetectable at this time to the search engines this is blatant spam and websites using this tactic are usually quickly reported by competitors and the site blacklisted.

Cloaking
In short, cloaking is a method of presenting different information to the search engines than a human visitor would see. There are too many methods of cloaking to possibly list here and some of them are still undetectable by the search engines. That said, which methods still work and how long they will is rarely set-in-stone and like hidden text, when one of your competitors figures out what is being done (and don't think they aren't watching you if you're holding one of the top search engine positions) they can and will report your site and it will get banned.

Doorway Pages
Doorway pages are pages added to a website solely to target a specific keyword phrase or phrases and provide little in the way of value to a visitor. Generally the content on these pages provide no information and the page is only there to promote a phrase in hopes that once a visitor lands there, that they will go to the homepage and continue on from there. Often to save time these pages are generated by software and added to a site automatically. This is a very dangerous practice. Not only are many of the methods of injecting doorway pages banned by the search engines but a quick report to the search engine of this practice and your website will simply disappear along with all the legitimate ranks you have attained with your genuine content pages.

Redirects
Redirecting, when used as a black-hat tactic, is most commonly brought in as a compliment to doorway pages. Because doorway pages generally have little or no substantial content, redirects are sometime applied to automatically move a visitor to a page with actual content such as the homepage of the site. As quickly as the search engines find ways of detecting such redirects, the spammers are uncovering ways around detection. That said, the search engines figure them out eventually and your site will be penalized. That or you'll be reported by a competitor or a disgruntled searcher.

Duplicate Sites
A throwback tactic that rarely works these days. When affiliate programs became popular many webmasters would simply create a copy of the site they were promoting, tweak it a bit, and put it online in hopes that it would outrank the site it was promoting and capture their sales. As the search engines would ideally like to see unique content across all of their results this tactic was quickly banned and the search engines have methods for detecting and removing duplicate sites from their index. If the site is changed just enough to avoid automatic detection with hidden text or the such, you can once again be reported to the search engines and be banned that way.

Interlinking
As incoming links became more important for search engine positioning the practice of building multiple websites and linking them together to build the overall link popularity of them all became a common practice. This tactic is more difficult to detect than others when done "correctly" (we cannot give the method for "correct" interlinking here as it's still undetectable at the time of this writing and we don't want to provide a means to spam engines). This tactic is difficult to detect from a user standpoint unless you end up with multiple sites in the top positions on the search engines in which case it is likely that you will be reported.

Reporting Your Competitors
While this may seem a bit off, the practice of reporting competitors that you find using the tactics noted above or other search engine spam tactics is entirely legitimate and shouldn't be considered at all unethical. When we take on search engine positioning clients this is always incorporated into our practices when applicable (which happily is not that often).

When a competitor uses unfair tactics to beat you it is entirely fair to report them.

If you have competitors that you feel are using illegitimate tactics to beat you on the search engines feel free to visit our "Report Spam" page for links to where to go on the major search engines to report spam results and sites to them. Just make sure you're own site is clean when you do.

Also See:

• White-Hat Search Engine Positioning Tactics
• Grey-Hat Search Engine Positioning Tactics
• Reporting Search Engine Spam

SEO-Introduction to SEO

Introduction to SEO

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings.

SEO- Why does my company/organization/website need SEO?

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

SEO-Why can't the search engines figure out my site without SEO help?

Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Seo Administrator is a suite of seo software utilities. Each one is focused on a specific seo task and the suite provides you with all of the information you need to get the highest search engine ranking for your website. These seo software tools help you make the right decisions during the website optimization process by providing you with the key information you need to enhance your website positioning. Click on the links for more information on the rich feature set of each seo software tool:

SEO-Ranking Monitor software tool

Defines site positioning in all the major search engines. The list of more than thirty supported search engines includes Google, Yahoo, MSN/Live search, AltaVista, AllTheWeb, Lycos, HotBot, Overture and a number of German and other European search engines.
Displays current site position and tracks position changes.
Allows you to view the page of the site that occupies that position.
Obtains a search engine result report as a URL list.
Creates a position history database to record the results of the optimization process.
Displays the database items in tables and charts.

SEO-Link Popularity Checker seo software tool

Checks inbound links using results from a large number of search engines.
Compiles a unified and comprehensive list of inbound links.
Follows inbound link dynamics and alerts you to new or out-dated links.
Analyses competitor's websites and searches for related resources. These are useful for potential link exchanges with your own site.
Displays the Google PageRank for every found link.
Displays the anchor text for every found page.

SEO-Link Popularity Checker seo software tool

Checks inbound links using results from a large number of search engines.
Compiles a unified and comprehensive list of inbound links.
Follows inbound link dynamics and alerts you to new or out-dated links.
Analyses competitor's websites and searches for related resources. These are useful for potential link exchanges with your own site.
Displays the Google PageRank for every found link.
Displays the anchor text for every found page.

SEO-Site Indexation Seo Tool

Displays the pages of a site, which have been indexed by Google, Yahoo, MSN and other search engines.
Displays the Google PageRank for every page that has been indexed.

SEO-Link exchange tools

- Finds sites with link exchange submission forms.
- Finds sites with link exchange pages, partner and resource pages with standard names, such as links.html, partners.html, resources.html
- Finds sites that link to your competitors.
- Creates general list of resources matching the topic of your site.
- Estimates the probability of publishing your link on each site found.
- Checks reciprocal/partner links.
- Includes Link management software to maintain your database of buy/sell/exchange links.

SEO-Site Analyzer software tools

finds broken/non-working links;
finds broken/missing images;
finds “lost” or “orphaned” files;
finds errors and bugs in html code;
checks the Google Page Rank value for every page;
creates a detailed report on all external links from the site;
creates site maps formatted as html pages;
creates an XML sitemap in a format that can be submitted to the Google search engine;
creates and edits the robots.txt file as used by search engines

SEO-Log Analyzer software

Analyzes the log-files created by IIS and Apache servers. Can read zip-files.
Reports site visitor numbers.
Reports keywords that were used by visitors to arrive at the site.
Geographical report, the countries of site visitors are listed.
Site referrers are listed.
Visitor progress through the site is analyzed and entry/exit pages are displayed.
The search engines robots (spiders) visits report.

SEO-Page Rank Analyzer seo software tool

Automatic check of Google PageRank value for the site list;
Displays Alexa Traffic Rank for every page on the list
Presence of each site in the DMOZ catalogue and Yahoo directory is checked.
Displays the number of inbound links for every page on the list according to Google, Yahoo and MSN search engines.
Displays TITLE text for every page on the list.

SEO-Keyword Suggestion Seo Tool utility

Suggests keyword variations with the help of Overture and WordTracker (free edition) services.
Suggests related word combinations with the help of the Yahoo and AskJeeves related search services.
Analyzes the Meta Keywords Tag from your competitors' sites.
Defines the competition number of each keyword. Displays the average PageRank, the number of inbound links and the number of pages containing specified word combinations.

SEO-HTML Analyzer software tool (Screenshots and reports examples)

Analyzes html-page contents and estimates the degree of text optimization for various phrases.
Counts the number of keywords on each page and gives their weight and page density.
Composition and analysis of keywords.
General site reports.
Works with local (HD located) and internet web pages.
Analyzes individual html-pages and complete websites

Google Data Centers & Snippets Viewerseo

seo software tool (Screenshots and reports examples)

Checks web page positions in all (50+) Google data-centers

software tool (Screenshots and reports examples)

Collects, records and displays the short descriptions (snippets) returned by search engines.

SEO_How to Optimize Title Tag?

Of all the tags, Title tag is definitely the most important when used correctly. When calculating your web page's relevance to a search, most search engines consider the content of the title tag as one of the parameters and display that content in search engine results pages (SERP). Title tag therefore needs to be carefully constructed in such a way that it increases your website's position in the SERP, and it is attractive enough to encourage a
surfer to click on your link. Similar to writing your site content; write your Title tag for your audience first and the search engines second.

Have your keywords in the Title tag: Including the keywords in the Title tag increases the relevance of your web page, when someone searches the web with that keyword.

• Keep the Title tag short and readable: Search engines don't prefer long Title tags. In fact, Google prefers short Title tags. Because some search engines display Title tags in the search engine result pages, make them informative.
• Use different Title tags for different web pages in your site: Never give the same Title tag for all the web pages. The Title tag of a web page must be relevant for that page.
• Don't include your company name in the Title tag unless you think it will attract more users. Instead of your company name, you can consider a suitable keyword.
• Never keep the Title tag empty and never use irrelevant words in the Title tag.

Pay attention to writing your title tag. Don't ignore them, they are a powerful tool and must be used to their fullest advantage. The Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by all search engine algorithms. Also remember, each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that specific page in the Title tag, and the page will get a certain boost in the search engines. Yahoo and MSN Search are especially influenced by keyword-rich Title tags.

SEO-Web Content Writing

Web Content Writing
On the web, effective content rules; it has the capability to defeat all the other tricks and mediums one has employed to attract the target users. On the website, web content writing is the driving force of your marketing campaign. Using the web content to attract, convert or retain your website visitor is a very difficult task. For this you need specialized hands who create content for your website

SEO-Importance of web content writing

Importance of web content writing

How a message is delivered makes a lot of difference. Whether it drives the potential customers or simply informs them. We ensure you that our web content writing service will efficiently inform your customers about your strength and expertise. You don’t have to be worried about the structure of information as we create appealing and informative web content.

We help you in achieving your goal of high online sales by providing our web content writing service. Our team of expert content writers helps you in achieving this goal. They understand the significance of rich and informative content on the website. They know the market trends and create website content accordingly. We also try to make your website more search engine friendly so that it gets higher ranking on search engines

SEO-How web content writing change your sales figures?

How web content writing change your sales figures?

We want to assure you that our web content writing service will add new figures to your current sale. We have realized that credibility is important for web users, as it is unclear, who is behind the information. Our professional content writers create trustable content for your website. They do not leave any space for suspicion. Our web content writing service will push your website ahead of your competitors.

Web content writing should be optimized in order to attract visitors and at the same time it should provide visitors real value content. Our professional content writers help you in setting the right balance between search engine optimization and making web content readable.

SEO-Web content writing for various industries

We are offering our web content writing service to various industries and sectors. We have created website content for almost every sector. Our writers know the latest additions in the software industry and develop content keeping focus on those parameters. They formulate a framework before actually starting the project. We have our own tested web content development models that are based on the requirements of specific industry.

In the end, we want to assure you that our web content writing models will drive the potential customers towards your website and pitch your sale high

Detailed Descriptions for Image & Hyperlink Optimization

Detailed Descriptions for Image & Hyperlink Optimization

HTML Power Analyzer

HTML Power Analyzer is a sophisticated tool employing powerful algorithms to scan HTML files and alert the user to all errors contained within them. In addition, a comprehensive report is generated containing a wealth of useful information about each file, and the entire Website.

HTML Power Spell

HTML Power Spell will allow you to quickly and easily spell-check entire Websites, regardless of what software you used to create them. This program is unique in its comprehensive understanding of HTML files to ensure that you spell-check everything you should while avoiding all the HTML code that you don't want to check.

HTML Image Scanner

Experienced Web developers know -- and beginners will learn -- the value of using the WIDTH and HEIGHT parameters of the IMG tag: much faster perceived loading of a Web page. When the browser is provided with these parameters, it can set aside a space for the picture which it will load later, and immediately place all the text on the page.

HTML Meta Manager

The major Web search engines constantly scan the World Wide Web to automatically index every page they find -- including yours. In the absence of any special indicators as to the content of your page, they take a best guess at an accurate description and applicable search keywords. The result is often less than satisfactory, which is why (a) so many searches turn up garbage,and (b) why your site might not come up when someone is searching for it.

HTML Date Stamper

Not only is it customary on the Web to include a "last modified on" date in Websites, it is an important indicator to those viewing your pages that the pages are recent and up-to-date. One thing sure to convince a browser not to return to your pages is if they are not updated frequently.

HTML to Text Converter

Web authors work with HTML. Even if your source files came from another source, once they have been marked up using HMTL, they are no longer viewable without an HTML browser. However, it is often necessary to convert an HTML document back to plain text.

HTML Rule base Editor

A great strength of HTML Power Analyzer (as well as some other HTML Power Tools) lies in the customizable HTML Rule base files that contain the rules of the HTML markup language. Due to the many different implementations of HTML in the real world, and the rapid pace at which the language is presently evolving, it is an absolute necessity to be able to quickly and easily customize any software dealing with HTML.

SEO-HTML Rule base Editor

A great strength of HTML Power Analyzer (as well as some other HTML Power Tools) lies in the customizable HTML Rule base files that contain the rules of the HTML markup language. Due to the many different implementations of HTML in the real world, and the rapid pace at which the language is presently evolving, it is an absolute necessity to be able to quickly and easily customize any software dealing with HTML.

The Hand Submit One-Way Links Program (H.O.W.L)

The Hand Submit One-Way Links Program directs to you one-way inbound-only links. The program subscribers are divided into three pods (A, B, C). The pods are balanced for site themes (e.g. travel sites, hosting sites, etc.) and Page Rank. Members of Pod A provide links including 100 words of anchor text to members in Pod B. Members of Pod B provides the same to each member of Pod C. Each member of Pod C provides the same to each member of Pod A. Eureka! One-way links!

SEO-FREE LIST OF DIRECTORIES (1300)

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